Gina Watkins, Regional Development Director for Constant Contact
 Gina
Watkins has a passion for helping small business to succeed.
Her ongoing series of dynamic lectures are filled with real-world
examples,
humor and results-driven wisdom garnered from more than two decades of
sales,
business development and marketing experience. As an award-winning
direct
marketer, Gina has been featured on WUSA TV Channel 9's Mind Over Money
show, Dr. Gayle Carson's Women In Business radio show, in numerous
articles, interviews and other prominent media outlets. In her role as
Constant
Contact's Washington, D.C., Metro Regional Development Director,
Gina draws from her own background as a small business owner to help
businesses
and organizations of all sizes create powerful lines of communication
with
their customers, members, constituents and partners. Teaching people
how to use
low-cost, highly-effective technology tools, such as permission-based
email and
online surveys, is her specialty. Gina's educational programs make her
an accessible resource for small- and medium-sized businesses and
organizations seeking to maximize the power of
relationship marketing.
Email Marketing - Two Programs in One!
Wednesday, September 23, 2009
8:00 AM to 9:00AM - Overview --The Power of Email Marketing: 3 Keys to Success
Learn the keys to using the most powerful relationship-building
technology tool available today - easy, inexpensive and highly
effective email marketing! We will provide three of the most important
tips on how to create a permission-based list, increase your email
deliverability and open rates, write good headlines and content, and
perhaps most importantly, strategies for getting -- and keeping -- high
quality prospects, customers and members.
Interested in a fuller discussion of email marketing Best
Practices and a brief live demo? sign up for part 2 of this great event!
9:00AM to 11:00AM - Getting Started with Email Marketing & Constant Contact (Live Demo)
In this special Getting Started workshop,
we'll show you how to create and enhance your first email marketing
campaigns - we'll continue our discussion of email marketing best
practices - plus we'll provide tips, techniques and guide you through
the tools and features in the Constant Contact system.
You'll
learn how to set up account options, add signup boxes to your website
and emails, load a list, build a campaign, brand your email to match
websites and logos. We will also go over text editing and other
shortcuts to save time and give your emails a polished, professional
look. And we'll discuss tips on how to develop content, get your email
opened, and track results.
Refreshments will be served and networking is encouraged!
Location:
Omni Hotel - The Preston Room
235 W. Main Street
Charlottesville, VA 22902
Free Parking Validation for Omni parking lot - Enter Parking from Ridge-McIntire Street
Register Now
Charlottesville Venture Group
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For
over 12 years, the Charlottesville Venture Group has been providing
quality education to entrepreneurs in Central Virginia. For more
information, visit us at
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